Music Industry Education
The BMF and Music Industry Education Ltd will be presenting a new series of courses in 2010 that will provide a detailed insight into the workings of the modern music industry.
Courses include:
International Music Management
Online Marketing and Retail
Publishing, Copyright and IP
Event Management and Promotion
Plus: Export and International Trading with UK Trade & Investment South West
Further courses will to be launched in 2010 in areas including;
business management and planning, tax and accounting, and leadership and management.
“Just wanted to drop you a line to let you know how enjoyable and useful the Music Management course has been – a godsend just at the right time for us.”
International Music Management
Initially delivered last year, IMM is designed to provide an in-depth overview of the activity of an artist manager in the modern music industry and help those already in the music industry wanting to move up to the role of a manager. The course outlines all available income streams, how to access them, make the most of them and how best to get the exposure you require for your artist.
Who is it for?
This course is aimed at individuals and groups wishing to gain a firm grounding in the roles of a modern artist manager and an understanding of all relevant areas of the music industry. It is also aimed at individuals with a certain level of experience that want to move into artist management, and existing managers wishing to develop their knowledge.
Topics to be covered include: income streams, marketing, live performance, campaign planning, record labels, networks and contacts, international licensing, music for film and TV.
Online Marketing and Retail
The traditional Record Label is dead. What will the future of the music business look like? What are the changes being made today in marketing and retail and how has the internet become the dominant force in today’s industry? In 2009, more singles were sold than albums for the first time since 1967. 152.7 million singles were sold in total, a 32.7% increase from 2008. Of these, 98% were digital downloads.
Who are the main players in the new digital music industry? What is direct to fan revenue? What are the key issues in online retail and marketing and how can you stay in touch? What role does mobile play? How do you get tracks on to iTunes or Spotify? The course is designed to provide a clear understanding of the rapid developments in the digital music industry.
Who is if for?
The course is aimed at all those with a basic knowledge of the music industry wishing to gain a solid understanding of digital retail and marketing whether to market and sell their own music or set up a label of their own. Topics to be covered will include: accessing online music retail, understanding digital marketing, mobile downloads, licensing to other territories and income from digital media.
Publishing, Copyright and IP
The course looks at music publishing, revenue streams, and copyright within the modern music industry. It will provide a solid insight into all key aspects of music publishing, publishing income, administration and the role of collection agencies across the world, plus copyright and IP in the physical and digital market place.
Who is it for?
The course is aimed at all those with a basic knowledge of the music industry wishing to gain a solid understanding of music publishing and copyright.
Topics to be covered will include: publishing income, collection agencies, publishing administration, music for film, TV ad’s and consumer brands, copyright.
Event Management and Promotion
The course looks at all aspects of staging events from a small indoor or outdoor event to a large festival. It will look at issues around licensing, health and safety, and will discuss existing government legislation and new developments in industry standards in the live music industry. It will look at finance and marketing, live promotion, venue management, the role of booking agents, and developing a live career as a performer.
Who is it for?
The course is aimed at all those with a basic knowledge of the music industry wishing to gain a solid understanding of the live music industry.
Topics to be covered will include: licensing, health & safety, marketing, finance, event management, touring and how to access your market through live appearances.
Export and International Trading
UK Trade & Investment (UKTI) in the South West works to support businesses and artists in the region in all areas of international trading and export. This short course will provide a solid grounding on all key aspects of international trading, routes to export, and all year round activities, funding and trade missions either supported by or run by UKTI with the BMF.
Who is it for?
The course is aimed at all those with a basic knowledge of the music industry wishing to gain a solid understanding of export and international trading.
Topics to be covered will include: planning, international licensing, visas, international territories, UKTI and the international consulates and networks.
Pricing & Structure
The courses will be offered as one day or introductory evening sessions.
Contact us for prices and details of discounts for groups and BMF members.
Music Industry Education Ltd
Music Industry Education was formed in 2009 to take a new approach to training on specific aspects of the modern music industry. Founded and run by active industry professionals with over 20 years experience in the international music industry, MIE draws on extensive knowledge to provide a unique learning experience with a real insight into the issues covered with guest speakers at select events.
“I was particularly impressed that you took the time to find out exactly where each attendee was coming to and then tailor their information accordingly. Each element was invaluable but if I had to choose a highlight it would be putting the process into context via a focussed release plan case study”.
For more details click here to access the website www.musicindustryeducation.net
Contact Ellie Jones at the BMF or Leon Alexander at leon@musicindustryeducation.net
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