07Jul

The final Music Tank event before the summer recess will explain the uses of social media to music rights holders, focussing how they can use the ever developing technology to best promote their artists and develop careers. It will then update progress of Millennials artist James Yuill and end with a 90-minute debate looking at social media’s future, with entrepreneurs, far-sighted digital culture specialists and
commentators.

SPEAKERS:

Part 1: 17.00-18.00 – Understanding Social Media| Steve Lawson

Part 2: 18.00-18.50 – Millennials Update | Steve Lawson, James Yuill & Amul Batra

Part 3: 19.15-21.00 – Panel Discussion | Umair Haque (Havas Media); Mark Selby (Nokia); Steve Bowbrick (Internetmeister & BBC Blogger-in-Residence); James Doheny (Digital Change Consultant & Artist Manager); others tbc.

The event will begin with solo bass player Steve Lawson – who jumped onto the internet before social media was defined by pre-pubescent children in chat rooms – discussing his viewpoint on direct interaction with his audience via tools such as blogging, twitter, video conversation, podcasting, web forums, live streaming and real-time chat sessions.

Following this opening ‘how-to’ session, Steve will be joined on stage by rising star James Yuill and his manager Amul Batra. They will update the attendees on their progress since Terry McBride drew up a personalised career roadmap at the Meet the Millennials MusicTank event twelve months ago. Nettwerk boss McBride analysed James’ career in front of a 180-strong audience since which uses of social media have grown James’ profile across Europe.

The final part of the event will be a 90-minute debate looking at social media’s future.

Tackling the complex and fast changing world of social media is something that baffles a large proportion of artists and record labels who still fondly remember the not-so-bygone age of promoting a release through physical media. Even six years ago, MySpace – that one source of music promotion that these days causes groans of apathy from music strategists – was just a fledging company. There’s no question
that the online community is moving at a breakneck speed…

For full details and information on how to book you place click here

07.00PM - 09:00PM | £45.00