World’s digital music and movie stars seek UK innovators and thinkers

*X Media Lab Bath – Digital Entertainment Conference and Lab, March 16th-18th *

Some of the world’s leading digital entertainment experts are on the hunt for innovative UK digital
projects and creative thinkers over the next few weeks, to take part in this year’s X Media Lab event to be held at The Assembly Rooms in Bath and Peter Gabriel’s Real World Studios on March 16th, 17th and 18th.

The experts will be speaking at a one day conference on March 16th, offering a rare insight into the types of technologies and ideas currently exciting the global digital entertainment industry. Tickets can be booked online at here- entertainment/.

This is a great opportunity for any UK start-up, entrepreneur or established digital team to hear
fantastic speakers who are leaders in their field. It is also a rare opportunity to submit ideas and get millions of pounds worth of free business and technology mentoring from the brains behind digital scenes in movies such as Minority Report, Inception, Avatar and Pirates of the Caribbean. The mentors also have years of experience in interactive advertising for major brands, mobile applications and music tracks and websites.

Jeff Gomez, father of transmedia, Ralph Simon, founder of mobile entertainment and Dale Herigstad, winner of four Emmy Awards are just some of the star-studded list of names heading to Bath in March.

Under the theme of music, media and mobility, the event begins with a Conference Day on Friday
16th March, from 9am until 5pm at Bath Assembly Rooms, Bennett Street, Bath, BA1 2QH. Each
of the mentors will give a presentation. The conference is followed by a networking reception.

The Conference day is followed by the weekend “Lab” where carefully selected companies and
project teams will be mentored one-on-one at Peter Gabriel’s Real World Studios in Box. There will be a host of international mentors and keynote speakers, check the confirmed list here.

Entrepreneurs and creative businesses can submit their project ideas via an online form here.

XML Bath precedes Bath’s inaugural Digital Festival which runs from Monday 19th through to
Saturday 24th March.

*About X Media Lab *
X Media Lab is the internationally acclaimed creative industries event. XML creates a meeting place
uniquely designed to assist companies and people in getting their own creative ideas successfully to market, through concept development, business matching, and direct access to world-class networks of creative professionals. The “X” (pronounced ‘cross’) in X Media Lab stands for cross-platform, cross-disciplinary, and cross- cultural.

X Media Lab consists of a Pro Day Conference (General Admission) featuring a selection of the
world’s outstanding creative practitioners for each Lab’s chosen theme; and the 2-day Lab itself
(Selected Companies Only), in which the participants are able to work directly with their selected Lab mentors on their own project ideas, and explore partnerships and business opportunities with all other Lab participants Lab mentors.

X Media Lab specializes in building high-value professional networks between the emergent creative industries in China, India, the Middle East, and North and South Asia: the new geographies and new media hotspots that have the highest growth markets, the biggest numbers of consumers, the largest youth markets, and the greatest emerging talent pools. We also stage X Media Labs with partners in selected traditional media hotspots including London, Los Angeles, and Amsterdam.

For further information about X Media Lab, check their site here.