WeGotTickets has become the first UK ticketing agency to supply data and sign up for the Live Music Study, an initiative set up by the award winning tourism and leisure social enterprise Wittdo to produce the definitive overview of the UK’s gig-going habits.

Despite the large sums of money involved in the live music industry, relatively little research has been conducted in this field and those involved often rely on intuition rather than hard data. The Live Music Study is the first analysis of customer and ticketing data gathered from across the music industry, venues, promoters and ticketing agencies.

The data WeGotTickets has supplied comes from more than 4000 venues & promoters, and will provide invaluable insights into customer behaviour, reveal demand trends, and identify how promoters and venues can make more effective use of data in marketing.

The study looks at everything from the distance travelled to concerts, to which days of the week work well within specific genres of music and how price affects how far in advance tickets are purchased. As more promoters, ticket agencies and venues come on board the study will provide an increasingly accurate picture.

The report will be published biannually with the first report due in April. A summary of the report will be distributed freely by Wittdo, whilst subscribers will have access to the full report. To ensure that the report’s data is affordable to all venues and promoters, a year’s subscription starts from just £100. Further packages are available for larger organisations, including deep dive analysis of their own data.

Dave Newton, Business Development Director at WeGotTickets, “When you consider how other industries rely so heavily on customer data, it’s incredible that the live music industry which has so much readily available has never undertaken a study of this kind before. The Live Music Study is a long overdue step in providing venues and promoters with the kind of information they need to improve their businesses and as a company that has always strived to improve the sector WeGotTickets are proud to be involved.”

Chris Jenkins, CEO at Wittdo, “We all know we need to be more intelligent with our marketing. The Live Music Study will help the industry understand customer behaviour, to help businesses of all sizes provide more relevant communication and programming. This ongoing study unlocks the value of your customer data, creating real behavioural patterns based on real data to benefit the industry.”

For further information, visit the Live Music Study website